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STUDENTTHESIS2025
Perceived Consumption Decision of SBU-CAS Students on Paid Subscription to Video Streaming Services
Ma. Daniella D. Gacutan
Undergraduate Thesis · Batch 2026
ABSTRACT
Asks 162 College of Arts and Sciences students whether streaming subscriptions turn on perceived value and content quality or on price and allowance. Usefulness and enjoyment outweigh socio-economic profile; students are price-sensitive when choosing a platform, but cost does not strongly affect how long they watch.
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Ma. Daniella D. Gacutan (2025). Perceived Consumption Decision of SBU-CAS Students on Paid Subscription to Video Streaming Services. Undergraduate Thesis · Batch 2026. https://sanbedaeconomicssociety.org/papers/thesis-gacutan/
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