FACULTYPOLICY BRIEF2024

A Strategic Marketing Communication Plan: A Proposal for the Philippine National Police During the Covid-19 Public Health Implementation

Francis Lee Martinez, Dennis Mangubat

EPRA International Journal of Multidisciplinary Research, Vol. 10 No. 6

ABSTRACT

A communication plan for the PNP as an enforcer of health protocols during a public health emergency — objectives, audience analysis, key messaging, channels and evaluation, aligned to both the police mandate and national public health objectives.

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HOW TO CITE

Francis Lee Martinez, Dennis Mangubat (2024). A Strategic Marketing Communication Plan: A Proposal for the Philippine National Police During the Covid-19 Public Health Implementation. EPRA International Journal of Multidisciplinary Research, Vol. 10 No. 6. https://sanbedaeconomicssociety.org/papers/strategic-marketing-communication-pnp/

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